Shopper marketing and activations
Grow your business
How do we tempt consumers into shops to buy flowers and plants? With shopper marketing. We create appealing concepts together with growers, trading companies, retailers, large-scale retailers and specialists. We inspire consumers to buy flowers, house plants and outdoor plants using a compelling offer that goes beyond discounts at the checkout.
In terms of shopper marketing, we collect insights about consumer preferences. What kinds of factors influence buying behaviour when it comes to flowers and plants? Where do consumers shop (both online and offline)? And what influences the purchases of consumers? Is it the display or do locally produced products make a difference? This is vital information for successful shopper marketing.