Press release List of our press releases Select what you are looking for from the drop-down menu. You can filter press releases by cut flowers, houseplants or garden plants. Product type - Any -cut flowersgarden plantshouse plants December The Flower Council of Holland continues collective communications for the sector Majority of trading companies also vote in favour of GBD FCH conducts GBD survey to gauge support among traders Consumer feels the sector is still too cautious about sustainability Eye-catching series of stories about outdoor plants in four major consumer magazines Dutch horticultural sector ‘florafies’ road works Improve academic performance and classroom atmosphere Agreement on collective communication in the floriculture sector GBD vote results now available Getting acquainted: 5 questions for Rob Tas Consumers respond en masse to shopper activations with orchids Thanks Plants campaign continues to be successful The Flower Council of Holland can look back on a busy IPM week Times are changing Evaluation of The Trend Collection autumn/winter 2022 Consumers divided over expected purchasing power Chain partner collaboration plants seeds of success The Lonely Plants Club a major success Peter ten Have joins Executive Board at the Flower Council of Holland Consumer survey on sustainable horticulture We Need More Flowers most successful to date Rising inflation: how will this affect us? Increasing number of shopper activations beyond our core countries High appreciation for Trend Collection Spring/Summer 2022 From Grey to Green campaign strikes the right chord again Amsterdam Green Mayor brightens city grey Yvonne Watzdorf new managing director of the Flower Council of Holland When will we have a floral Father’s Day? New consumer research to offer insights into sustainability We Love Green Festival 2022 2022 Plant Design campaign greatly appreciated Final survey of effects of pandemic on consumer behaviour The Flower Council of Holland increases attention for Kenyan growers #LoveNotWar: flower hearts project around the world Christmas is blooming - research Isa Hoes appointed as new Green Mayor of Amsterdam Consumer content contributes to buying intent and frequency International Women’s Day: Are Flowers a Given? Results of Blumen Risse Shopper Activation Effect of Covid-19 on consumption of flowers and plants Thanks Plants campaign evaluation: Working (from home) with plants hits the right note Evaluation of The Autumn/Winter 2021 Trend Collection Results of The Spring/Summer 2021 Trend Collection influencer campaign TASPO Cooperation of the Year Award with “Fill the Distance with Beauty” Campaign Generic promotion of flowers and plants leads to substantial boost in sales Results from research conducted on plants in the (home) office Third assessment of effects of Covid-19 for consumers of flowers and plants Resultaten EU mede gefinancierde campagne ‘Blijf stralen’ We Need More Flowers PR campaigns: the highlights Trend Collection Spring/Summer 2021 evaluation: first results Marco van der Sar new chairman of the Flower Council of Holland Our image bank has been updated 2nd Survey: effects of Covid-19 on sales of flowers and plants Research confirms a high level of interest in trends amongst target group What is the effect of Covid-19 for consumers of flowers and plants? Thanks Plants campaign still relevant EU funding granted for pan-European floricultural campaign Results of ‘Fill the distance with beauty’ campaign Campaign plan for The Trend Collection Autumn/Winter 2020 Let Hope Bloom wins over Europe's hearts FloriWorld to open with a spectacular online event Flower Council of Holland reviews promotion plans Keeping flowers and plants top of mind during the coronavirus crisis The Flower Council shares sector’s coronavirus crisis concerns Visit our stand at IPM Essen Flower Council of Holland at IPM Essen 2020 Claudia Hölzel is new Flower Council of Holland board member Thanks Plants launches relaxing houseplant hotel suites in London Alice van Veen is new Flower Council of Holland board member Orchid shopper activation at Albert Heijn Flower Council of Holland sponsors NIMA Floriculture Marketing Event Carnation shopper activation in March Results of Thanks Plants! campaign Tulip shopper activation results puts a spring in our step New consumer segments for flowers and plants Nancy van Kleef is new Flower Council of Holland board member 1800 French florists for ApéroFleurs Arrival of FloriWorld another step closer Día de los Muertos very popular in Germany and France (again) Plant Bathing Studio achieves PR value of over 1.5 million Euros Calendar for Flower Council of Holland 2019 - 2020 consumer campaigns unveiled Thanks Plants! Danke Pflanzen! Bedankt Plant! Merci les Plantes! ApéroFleurs embraced by trade in France and the Netherlands Patio and Balcony Survey 2018 Live now: avant-garde floral art in The Green Gallery 11 Henk Spoon is new chairman of the Flower Council of Holland Ivo van Orden appointed as Activation Manager Flower Council of Holland's ad blocker nominated for Spin Award 2018 segmentation study has started Dennis van der Lubbe to be new managing director of the Flower Council The Flower Council of Holland at Trade Fair 2017 Special Days calendar 2018 Columbia Road Flower Market blooms with generations of traders and shoppers Garden Plant of the Month for 2018 Flower Council of Holland: review of the first six months of 2017 The Houseplants for 2018 have been announced Exposé #15 emphasises the strength of Dutch cultivation Celebrate Easter with flowers and plants THE GREEN GALLERY at the Salone del Mobile, Milan Spring has arrived on our consumer sites. The Mother's Day 'flowerhug' Our activities in 2016 captured in images The Green Gallery #5: The Golden Issue Issue #4 of The Green Gallery is live Flower Agenda 2017 Announced The Houseplants for 2017 have been announced Third edition of The Green Gallery is live Wider consumer reach & more activations in 2016 Christmas tree out, Houseplant in! Issue Two of The Green Gallery is live The Houseplants for 2016 have been announced The Green Gallery launch Over 4 million people have seen how Cupidrone has spread love