International

Consumer marketing and communications about flowers and plants in Europe 

Our activities have an international character. We focus our communications primarily on consumers in Germany, France, the United Kingdom and the Netherlands. This means that nearly all our PR events, content and shopper marketing activities can be heard and seen in these four countries. In these countries, we work with our own country managers, who maintain close contact with the local horticulture sector and act as our designated representative in each country. They always focus on optimising the national versions of our activities. The country managers inform, gauge interest and activate their network partners to make the activities part of their own communication and sales strategy. 

International approach and insights 
The focus of our consumer and other activities is no longer solely on Germany, France, the United Kingdom and the Netherlands, but we are expanding our activities to develop a national or regional approach in Europe. This includes supplying various packages of content, images and knowledge via an online marketing portal.  

Use of experienced international agencies 
To serve all markets as effectively as possible, we work together with professional agencies with an excellent reputation in media buying, content creation and PR activities. These agencies are both local and international, which helps us to ensure the best possible mix and results for each country. 

Want to learn more about our international activities and networks? Contact Rob Tas, National and International Relationship Manager, at rtas@bloemenbureauholland.nl.