Consumer platforms
Tips, inspiration and information about flowers and plants
We reach consumers through PR events and consumer media, in addition to our own platforms Funnyhowflowersdothat.uk and Thejoyofplants.uk, as well as the corresponding social media channels. The goal is to show consumers all that flowers and plants have to offer. We use these websites and social media channels to inspire and inform all year round with flower and plant news, care and DIY tips, suggestions for excursions and fun promotions. This offers not only consumers but also the press and sector itself a wealth of information and inspiration. Funnyhowflowersdothat.uk helps consumers experience how flowers bring joy to life, while Thejoyofplants.uk focuses on the sense of joy that comes from being surrounded by house-plants and outdoor plants. We regularly add background stories about growers and the sector to this mix. Focus is placed on products and themes such as well-being, sector innovation and sustainability.
International consumer platforms
Consumers have their own versions of these platforms in various countries. The basic principles are the same, only the name is different. In Germany, we connect with consumers through Tollwasblumenmachen.de. In France, the platforms are called Lajoiedesfleurs.fr and Maplantemonbonheur.fr, and in the The Netherlands, they are called Mooiwatbloemendoen.nl and Mooiwatplantendoen.nl. In other words, we inspire consumers in their own language and based on local preferences and trends. As a result, our events, content, shopper marketing and communications reach a large group of international consumers.
