The hydrangea on the Flower Agenda from week 32 to 35
The Flower Agenda on Funnyhowflowersdothat.co.uk will focus on the no-nonsense hydrangea from week 32 to week 35. Your customers will be able to read all about this natural and colourful flower that is great for creating that perfect elegant atmosphere. Will you help your customers to enjoy the hydrangea's many styling possibilities over the coming weeks?
What is the Flower Agenda?
The Flower Agenda 2015 features fifteen flowers sorted by seasonal availability. The agenda tells consumers the story of the flower and offers them inspiration and beautiful images. The agenda appears on Funnyhowflowersdothat.co.uk and the content is formatted in a way that it can be easily shared via social media.
Origin
The hydrangea originates from Asia and South America. Interesting fact: its chic name, Hydrangea, comes from 'hydro' (water) and 'angeion' (pitcher), because the shape of the hydrangea is reminiscent of an old water pitcher.
Colours and shapes of the hydrangea
Hydrangeas love colour. They come in all shades of red, pink, purple, white, green and blue, but there are also hydrangeas which combine multiple colours. Alongside bright tones, there are also 'colour changed' flowers. These hydrangeas have a green/red/brown colouring and are good for drying. This no-nonsense flower also offers many options in terms of shape. Choose globe-shaped mophead hydrangeas, hydrangeas with small flowers in the middle and large petals on the edge (lacecap), or hydrangeas with a plume shape (panicle).
Care tips for consumers
Give your customers the following tips so that they can get optimum enjoyment from their hydrangeas.
• Cut a piece off the stem.
• Place the hydrangeas in a clean vase with clean water.
• Ensure the correct room temperature of no more than 20°.
• Don't place your vase of hydrangeas in a draught, in direct sunlight, near a source of heat or beside a fruit bowl.
How to make a hydrangea bouquet
The hydrangea is great to mix with carnations, callas and gladioli; all flowers that are widely available right now. A bouquet of hydrangeas combined with Celosia cristata, Viburnum and Chasmanthium is also lovely. And how about the weathered wooden trough with the beautiful blue explosion of colour from hydrangeas with gentians and white Eryngium (sea holly)? You can go in so many directions with hydrangeas, so surprise and inspire your customers!
Hydrangea symbolism
The hydrangea is packed with symbolism. The flower symbolises gratitude, grace and beauty. It also radiates abundance, thanks to the profusion of flowers and its generous round shape.
The Flower Agenda 2015
The Flower Agenda is an initiative by Funnyhowflowersdothat.co.uk in conjunction with FloraHolland and the VBW, who have selected the fifteen flowers in the agenda. With this agenda, the Flower Council of Holland is fulfilling the wish to draw consumers' attention to seasonal flowers, product-specific promotions, and flowers that are available all year round. The Flower Agenda 2015 will feature the following flowers next:
• Week 32 to 35 Hydrangea
• Week 36 to 40 Chrysanthemum
• Week 40 to 42 Alstroemeria
• Week 42 to 45 Lisianthus
• Week 45 to 48 Orchid
• Week 48 to 52 Amaryllis
