NEW #Favouriteflower campaign

The #Favouriteflower campaign from Funnyhowflowersdothat.co.uk will start in the United Kingdom and the Netherlands on Tuesday 11 October 2016. The campaign highlights the fact that gifting a favourite flower adds more value. Because with someone’s favourite flowers you’re not only gifting fabulous flowers, but with them they also carry love and memories. Our new campaign focuses on the stories behind favourite flowers.  The campaign also has whole new look.

Hashtag stories
There’s a story behind every favourite flower. Stories full of beautiful, loving or sad moments and memories. With our #Favouriteflower hashtag stories we bring fantastic, moving and sometimes controversial stories around favourite flowers to life. We are thereby literally demonstrating our promise that it’s ‘funny how flowers do that’. The style of photography, the tone of the stories and the fact that this has never previously been done this way make this a contemporary campaign which offers innumerable options. We are using short videos and multiple striking images. Every message contains a different story combined with a focus on the associated favourite flower. 

Large-scale campaign 
The campaign will enjoy optimum visibility in the the UK between 11 and 29 October. The campaign will be developed across the media on a large scale: video networks such as YouTube, social media such as Facebook, Instagram and Twitter, but also advertisements in magazines and eye-catching messages on the street. Press communication and large-scale PR events involving a big experiential event across London on the final campaign day - will encourage media and other influencers like bloggers and vloggers to cover our message, as well as giving the public the opportunity to participate and explore their favourite flowers and to share their own #stories. This will bring flowers as the ideal gift to the attention of our primary target group: Cultivated Performers. This new campaign will also appeal to the promising target group ‘Individualistic Performer’. 

Linking up with the campaign
A3 posters are available to download to use on your shop floors and windows:

vis-poster-a3-donttellmum-uk-2.2-rh.pdf

Note for editors, not for publication:
The image material below may be used royalty-free crediting Funnyhowflowersdothat.co.uk unless stated otherwise.

For further information please contact: 

Chanel de Kock
UK Marketing Manager
E: c.de.kock@flowercouncil.co.uk