Houseplant of the Month 2015

19 December 2014

Posters for Houseplant of the Month are available

The Flower Council of Holland is preparing the promotional activity for 2015 and is continuing with the Houseplant of the month. An ever growing public is being introduced to a plant each month, on Facebook alone there are more than 200,000 fans! Many websites, blogs and magazines report regularly on the plant of the month.

Research indicates that consumers mainly get their inspiration for plants from the point of sale, this is also where they ultimately are tempted into buying. Let your customers discover a new plant each month as well. They will definitely find at least one which they love enough to buy and this, of course, is why we do it.

Throughout the year thejoyofplants.co.uk is showing a huge variety of houseplants. Its aim is to show the consumer and let them experience that plants are special and can enrich our lives. The plants are carefully selected by experts from the horticultural industry.

Are you going to join in?

The power of communication lies in repetition. Consumers see the Houseplant of the Month through a range of media, but the most important place is the point of sale. It is quite easy to show the plant of the month with a poster. The temptation will be completed by a special plant display. We have made the posters for you, but we have left the display to your creativity and expertise.