Flower Agenda 2016

Especially for florists, a seasonal calendar of flowers has been created with year-round product-specific promotions, based on availability, to be presented on the shop floor at times when it's most relevant to consumers.  

Research shows that consumers are most likely to tempted into purchasing flowers at point of sale, and it is also at that point where you have the opportunity to convert those temptations into a sale. Let your customers discover a different flower every time they visit, by highlighting the flowers in the Flower Agenda. There will surely be one (or more) of these flowers that will appeal to your customer and purchase s will follow. And that, is what we all want to achieve.

Throughout the year, our consumer site Funnyhowflowersdothat.co.uk will inspire and inform about a wide variety of flowers with the aim to show consumers and let them know that flowers are special and that they give us joy. The flowers in the Flower Agenda are carefully selected by experts from the horticultural industry to help streamline your communication and keeping your customers engaged and informed.

Want to participate?
The power of connecting all our joint communication is to create awareness among consumers.  Consumers will be introduced to the Flower Agenda through various media activities, but the most important place, is point of sale.  A poster is an easy to show and remind your customers of the flowers on the agenda.

Inspiration 
For the consumer, there is a lot to read and learn about every special flower in the Flower Agenda on Funnyhowflowersdothat.co.uk.  Inspirations throughout the year through our arrangement ideas, DIY's and interesting facts about each flower will also let your customers connect with the flowers.  It is up to us to educate and inform our customers about the flowers they purchase, to make them feel special about their purchase.

The Flower Agenda list
Week 1 - 4                     Tulip                              
Week 5 - 8                     Rose            
Week 9 - 12                   Freesia         
Week 13 - 16                 Gerbera         
Week 17 - 19                 Alstroemeria          
Week 20 - 22                 Peony       
Week 23 - 26                 Lily          
Week 27 - 29                 Gladiolus          
Week 30 - 32                 Sunflower          
Week 33 - 35                 Hydrangea          
Week 36 - 38                 Dahlia          
Week 39 - 42                 Chrysanthemum         
Week 43 - 45                 Lisianthus          
Week 46 - 48                 Orchid
Week 49 - 52                 Amaryllis

 You can download and print the overview of the Flower Agenda 2016 below: