Christmas splendour: festive flowers and plants
When thinking of Christmas, no type of flora is more closely associated with the holiday than the Christmas tree. The song ‘O Christmas Tree’, which is sung in multiple languages around the world, is proof of how deeply-rooted the Christmas tree is in this holiday. But this does not mean that there is no place for flowers during this period. Consumer research shows that flowers and plants are highly appreciated at Christmastime.
The ultimate Christmas atmosphere
A festive atmosphere surrounds the flowers and plants on our consumer platforms Funnyhowflowersdothat.co.uk and Thejoyofplants.co.uk, as well as the corresponding social media channels. We have created the perfect Christmas atmosphere in our content, with green table decorations, plants as holiday gifts, great alternatives to the traditional Christmas tree, Christmas plants for festive outdoor areas, holiday bouquets in warm colours, fun DIYs for the entire family, delicious botanical recipes and tips for wrapping holiday gifts with flowers!
Traditional Christmas flower
The amaryllis has been assigned a unique dual role. Not only do we shine the spotlight on this sparkling star of the holidays in our Christmas content, but also give the amaryllis a leading role in our Dutch sector stories named ‘A glimpse into the greenhouse’ at the Marrewijk Amaryllis nursery. This included inviting Michael Perry – affectionately known as Mr. Plant Geek – to tell the fascinating sector story of this amaryllis grower in the platform ‘EatThis’. This fantastic sector communication partnership focuses attention on the cultivation, origin, symbolism and care of this brilliant beauty.
Download the images
Visit Funnyhowflowersdothat.co.uk and Thejoyofplants.co.uk to see how we inspire consumers to create the perfect Christmas atmosphere with flowers and plants. The beautiful images speak for themselves and can be downloaded below for use on your social media and other channels. We kindly ask you to include the credits #funnyhowflowersdothat and #thejoyofplants.
