Valentine's Day: celebrate love with flowers
Valentine's Day is just around the corner, the perfect moment for many to surprise their loved ones with a beautiful bouquet. To reinforce this tradition, various PR campaigns are running in the Netherlands, Germany, and the United Kingdom, positioning flowers as the ultimate Valentine's gift.
Inspiring consumers
To give flowers extra attention, we have put together an attractive press kit: 5 Floral Ideas for Valentine’s Day. This kit has been shared with a variety of consumer media in the Netherlands, Germany, and the UK, offering plenty of inspiration! From a floral breakfast to a spectacular flower bath—there’s no shortage of romantic ideas. Naturally, we also share useful tips and inspiration on our own consumer channels.
Collaboration with influencers: flowers in the spotlight
In the Netherlands and the United Kingdom, we are collaborating with influential (culinary) influencers to highlight the connection between flowers and Valentine's Day. These influencers have the creative freedom to showcase the beauty and joy of flowers in their own way. Think of a romantic video featuring a flower-adorned dining table or the heartfelt moment of presenting a bouquet of roses to a loved one.
Love is in the air: nationwide radio coverage!
In the lead-up to Valentine’s Day, we are joining forces with national and regional radio stations. In the Netherlands, listeners are invited to share their love stories on the radio. Each story is rewarded with the ultimate love bouquet. Additionally, radio interviews are being held where florists discuss the latest floral trends for Valentine’s Day.
Flowers: the perfect valentine’s gift
By working together with consumer media, influencers, and radio stations, we ensure that flowers remain the perfect gift for everyone wanting to express their love.
Sector communication
In addition to inspiring consumers and sharing positive stories, the core team for sector communication (Glastuinbouw Nederland, Royal FloraHolland, and Flower Council of Holland) has prepared a statement to be used in response to media inquiries. This ensures that we, as a sector, can communicate with a unified voice.
