The power of flowers at the Alte Pinakothek
From 26 to 29 November 2024, visitors will be dazzled by the ‘Flower Effect Tunnel’ in the foyer of the Alte Pinakothek in Munich, as part of the exhibition ‘Rachel Ruysch – Nature into Art’. This unusual installation is the result of a partnership between Flower Council of Holland and leading floral designer Florian Seyd, and is part of the overarching campaign ‘Flower Effect’.
Interaction between art and nature
The installation offers visitors a unique experience: a journey through a dark tunnel that gradually transforms into a colourful, flowery setting. Inspired by the impressive flower still lifes of Rachel Ruysch, the Flower Effect Tunnel innovatively shows how flowers offer colour, joy and connection.
Flowers: essential for well-being
The Flower Effect campaign is Flower Council of Holland's way of highlighting flowers as an important part of self-care. Scientific data shows that flowers are not only beautiful, but also help improve mental and physical well-being. The Flower Effect Tunnel brings this effect to life and emphasises the relevant role played by flowers in our daily lives.
Flowers as economic and cultural connector
The installation not only shows the emotional value of flowers, but also their economic and cultural significance. Through the centuries, flowers have played a prominent role in art and culture, and have symbolised beauty and transience. But flowers are also an economic product, with the Netherlands as a leading exporter and Germany as an important target market. Collaboration with cultural institutions like the Alte Pinakothek offers fantastic opportunities to draw attention to the importance of the Dutch horticultural sector.
Want to experience it for yourself?
The Flower Effect Tunnel can be seen free of charge in the foyer of the Alte Pinakothek until 29 November. The exhibition featuring work by Rachel Ruysch can be enjoyed for a longer period, and runs until 16 March.
