The Flower Council of Holland introduces Horticulture Trends 2025
Times change and trends change along with them. We are now presenting The Horticulture Trends for the upcoming year for the tenth time. They include both valuable information and usable materials for growers, traders, florists, product developers and marketers. The newest consumer trends are inspirational and practical and offer the horticulture sector a consistent direction for its communications about flowers and plants in 2025.
Hopeful outlook
We see it all around us and experience the uncertainty it brings with it. We live in a time of seemingly unending problems and crises, both big and small, close to home and further away. Developments continuously change how we view the world and reinforce the need for an optimistic view of the future. The Horticulture Trends 2025 – Slow Life, Radiant Energy, Unique Utopia and Cosmic Future – inspire us to view the world around us in a different manner. They clearly show that flowers and plants play a role in the hopeful future we all envision. Flowers and plants help make the world a more beautiful place.
Virtually endless possibilities
The style trends for 2025 are dominated contradictions, both between the trends and within trends. From the tranquil Slow Life to the energetic Radiant Energy, and from the escapism of the highly imaginative self-created reality of Unique Utopia to the contrasting day and night in Cosmic Future. As a result, the style trends for flowers and plants in 2025 are an explicit response to the changes and uncertainties experienced by consumers. They feature a rich diversity of colours, shapes, materials and applications, and show the virtually endless possibilities. Each has a name that summarises the feeling of that style trend in a single word. Focus on nature and the environment is essential, and is an integral part of all four trends.
Inspiration for the horticulture sector
We developed these trends in close partnership with iBulb, the sector organisation Tuinbranche Nederland, INretail and Bureau Nijman + Van Haaster. They direct our marketing and communications activities and once again serve as guidelines for business professionals in the horticulture sector, so that whether you are a grower, trader, marketing or communications specialist, you can use them to reinforce the joint message. Not only do we provide information about the current mood, style trends and beautiful visuals, but we also offer valuable content that can be used in your product presentations, workshops, purchasing activities and more.
International communication
We also use the Horticulture Trends 2025 in our collaborations with consumer and professional media in various countries. They also regard it as informative, inspirational and ready to use. The extensive trend materials are available in English, French and German and Dutch. This means they can also draw attention to flowers and plants in the other countries in 2025, with the most up-to-date colours shapes, materials, images and stories – perfectly in keeping with the spirit of the times and need for a hopeful outlook.
Ready for use
Feel free to use the information and content. Please credit 'Flower Council of Holland'.
Want to find out more?
For more information, contact Campaign Manager Monique Kemperman at mkemperman@bloemenbureauholland.nl
