Roselily shopper activation at Fleurop

Fleurop Interflora Netherlands, the Flower Council of Holland and Roselily growers are staging a new shopper activation to encourage consumers to buy a Roselily bouquet.

Roselily is a lily that resembles a rose: the natural beauty of two flowers combined in one. This promotion will start at Fleurop in June, where customers who buy a Roselily bouquet have the chance to win another bouquet for a loved one.

How the activation works
Anyone who orders a Roselily bouquet from Fleurop in June will have the chance to win one of the 100 bouquets worth € 40. Not for themselves, but for someone else. The promotion applies to both online orders and purchases in the shops of the Fleurop professional florists. Buyers will then receive a competition code to enter on the Fleurop promotion page for their chance of winning this appealing prize. The winners will be announced in mid-July.

We Need More Flowers
The Roselily is a stunning and also beautifully scented product that deserves greater attention. This promotion is part of the We Need More Flowers campaign. This campaign focusses on the highlights that you celebrate with flowers: friendships, milestones, love and many other important moments in life. We particularly need more of that right now, as we are longing to be together more and to have real contact. The shopper activation makes use of recognisable campaign images and will be promoted by Fleurop and Mooiwatbloemendoen.nl on social media.

June is Roselily month
The growers are organising further activities in June to draw attention to the Roselily.  The Dutch Roselily Design Award well take place on 11 June for the 7 best trainee florists.

More information
If you would like to find out more about this activation please contact Floris Wiebosch, senior shopper activation marketeer, at fwiebosch@bloemenbureauholland.nl.

           

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