Preparations for extra flower and plant campaign in full swing

We are working hard to prepare an extra consumer campaign around flowers and plants that we want to roll out in the autumn in collaboration with a wide coalition of representatives from the sector. 

The initial campaign concept has now been presented, and will be developed further over the coming weeks in consultation with the parties involved. It is a promising message that will place the spotlight on flowers and plants after the coronavirus crisis. During this crisis there are many occasions where we cannot be together. That affects everyone. Flowers and plants represent connectedness and care, and have the positive characteristic of emphasising the bond between people. That is the basis for this new campaign message aimed at consumers in the Netherlands, Germany, France and the United Kingdom.

You can still take part in this campaign​
More than 30 enthusiastic leading representatives of the floriculture sector have already signed up to this initiative so far. Participants and interested parties include various breeders, growers, traders, Royal FloraHolland, VBW Central Association for Flower Retailers, Glastuinbouw Nederland and AIPH. There is a lot of commitment to investing together in a campaign for flowers and plants. The aim is to combine forces and prevent fragmentation. It is important that all participants support the plan, since this extra campaign is being co-financed by the stakeholders involved. Preparations are in full swing, but growers, traders and other interested parties can still participate and would be very welcome. 

Want to find out more?​
If you are interested in joining this broad floriculture coalition, making a contribution or making use of this campaign, please contact Simone Dussine, country manager Netherlands at the Flower Council of Holland via s.dussine@bloemenbureauholland.nl.