Outdoor plants shopper activation at GroenRijk

The From Grey to Green shopper activation will run from 1 to 28 September at all GroenRijk garden centres in the Netherlands. 

When a customer spends € 20 or more on outdoor plants during this period, they will receive a complimentary GroenRijk watering can with a value of € 4,99. This promotion is a collaboration between GroenRijk, the Royal FloraHolland Outdoor collective (Royal FloraHolland’s outdoor plant growers), and the Flower Council of Holland. 

From Grey to Green

This shopper activation was inspired by the outdoor plant campaign From Grey to Green and combined with the outdoor plant content campaign. We are thus encouraging consumers to buy more outdoor plants during September, which extends the joys of summer in your garden, or on your balcony or patio. 

Promotion through different channels
We are promoting the shopper activation through our Dutch consumer site Mooiwatplantendoen.nl, GroenRijk.nl, an online GroenRijk leaflet, social media, an online campaign, and a radio commercial. A1 posters, A3 header cards and hanging banners will draw the customer’s attention on the shop floor.

Further information
For more information about this shopper activation, please contact UK Country Manager Chanel de Kock at cdecock@flowercouncil.co.uk or Shopper Activation Marketeer Jacco van der Hoeven at: jvanderhoeven@bloemenbureauholland.nl.

                   
_{August 2021}