New Shopper Activation with ALIAT in Spain

_{March 2021}

The orchid will be in the spotlight in Spain from mid-March to mid-April 2021 when a shopper activation will take place, focused on this plant. The activation is a collaboration between ALIAT, Javadoplant, Orchidee Nederland, and the Flower Council of Holland.

Gift with purchase 

ALIAT is the leading supply chain in the Spanish floriculture sector and works with various garden centres,  giving access to an enormous market. The shopper activation, which will involve 40 garden centres affiliated with Aliat, will tempt Spanish consumers in-store to buy an orchid. They will receive a gift with purchase or a free planter during the promotion period. POS material like posters, wobblers, roll-up and hanging banners will draw shoppers’ attention to the activation with the slogan ‘Thanks orchid, for turning my home into a tropical paradise’. 

Want to find out more?
If you would like to find out more about this shopper activation please e-mail Jacco van der Hoeven, shopper activation marketeer, at jvanderhoeven@bloemenbureauholland.nl.