Mariska Foppen is new Flower Council of Holland board member

Mariska Foppen has joined the board of the Flower Council of Holland (FCH). With more than 25 years’ experience with plants and flowers at Waterdrinker Aalsmeer, one of the biggest players in international floriculture, and also as part of the management team of Dutch Plant Group (established by Waterdrinker, OZ Planten and Hamiplant), she brings extensive expertise in the area of strategy and marketing.

Focus on connections

As director of Waterdrinker Aalsmeer her work focuses on connecting breeders, growers and (international) customers. Mariska is also a former board member of the Flower Council of Holland. Based on this experience and expertise, Mariska will therefore help shape FCH's objectives as a board member.

Mariska says: “On the FCH board I would like to help create a better synergy between FCH's activities and the wishes of traders and growers, so that we can boost support for sector promotion. Particularly by sharing proposed campaigns well in advance, thus making it easier for traders and growers to take advantage of them. In the end it is important to be able to translate collective campaigns into Shopper Activations in a structured way, in partnership with traders and growers. I also see many opportunities in terms of digital media combined with strong campaigns to be able to capture consumers’ attention. Online marketing offers many possibilities for more targeted communication and to expand the reach so that more people start buying flowers and plants. We want to show that we are doing good work in the sector and how beautiful our products are, and thereby increase the enthusiasm for plants and flowers. To do that, we as a sector need to work together. And I’m keen to contribute to that!”

About the Flower Council of Holland
The Flower Council of Holland is a foundation created by the floriculture sector with the aim of tempting consumers in various European countries to buy more flowers and plants. In the Netherlands that is done with the brands Mooiwatbloemendoen.nl and Mooiwatplantendoen.nl, amongst other initiatives.

Want to find out more?
For more information please contact Dennis van der Lubbe, Managing Director of the Flower Council of Holland, at dvanderlubbe@bloemenbureauholland.nl.
               
_{3 June 2021}