Horticulture Trends 2026
The Flower Council of Holland presents Horticulture Sector Trends 2026. Four inspirational style trends for flowers and plants - these trends offer an up-to-date insight into the future and show how you can respond to the changing dynamics of our time. The trends were developed in partnership with the sector organisation Tuinbranche Nederland, iBulb, INretail and Bureau Nijman + Van Haaster, with the aim of inspiring the sector, sharing knowledge and helping business professionals respond to consumer needs. Each trend has its own unique character and look & feel. Continue reading to learn more!
Checkpoint Reality
The current zeitgeist can be summed up in two words: unreal reality. The world seems to be becoming more unstable, uncertain, complex and ambiguous by the day. The emergence of artificial intelligence (AI) offers additional challenges. After all, how can we, as people, distinguish between what’s real and what’s not in an unreal world? How do we deal with these ambiguities and the complex issues that need to be navigated worldwide? The four style trends are based on this zeitgeist – Checkpoint Reality.
The style trends for 2026
Although all four trends are based on the spirit of the times = and show how, as a society, we attempt to get to grips with it = they are also distinctly different. Click the trends below for more information:
Promotional materials
We’ve created inspirational promotional images for the horticulture sector, which horticulture professionals like you can use for your website, newsletters and social media. The images not only provide visual support but can also serve as inspiration for purchasing departments and can be used for product innovations, workshops and other initiatives. We ask you to credit the Flower Council of Holland and to also refer to funnyhowflowersdothat.co.uk and thejoyofplants.co.uk for the use of images. The Flower Council of Holland also supplies information to consumer media, so that the trends can find their way to a wide audience.
More information
Contact us at info@bloemenbureauholland.nl
