Horticulture Trends 2025
The Flower Council of Holland presents the Horticulture Sector Trends for 2025. These contain everything you want to know about the latest trends in flowers and plants. For 2025, we’ve developed four style trends for the horticulture sector. These trends are all based on the zeitgeist, but are formed from different aspects of what’s currently trending. We developed these trends in collaboration with Tuinbranche Nederland, iBulb, INretail and Bureau Nijman + Van Haaster.
The fertile ground of the zeitgeist
It all starts with a good understanding of the zeitgeist, which for 2025 is quite fittingly christened Tilting Perspectives. New perspectives on global problems and crises are central to this trend. It’s important to have hope for the future, even if current issues are serious. Sitting still is no longer an option, but at the same time, we’re afraid that any actions we take will affect our lives. What are we willing to give up?
Four style trends for 2025
The following four style trends are a response to the zeitgeist (click to read):
Download Horticulture Trends 2025
You can download and use the Horticulture Trendsheets below free of charge, with credit to the Flower Council of Holland and photo credits to Funnyhowflowersdothat.co.uk and Thejoyofplants.co.uk. The sheets describe style trends and mood boards, colour charts, shapes, patterns and materials.
Promotional materials
We’ve created eye-catching promotional materials that match 2025’s style trends for the horticulture industry to apply. Use the photography within your communication or for inspiration for purchasing, product innovation, workshops, and other applications. Please do credit us as mentioned above for any materials you use. The press are also free to use the materials available in all languages. In this way, we encourage the media to bring flowers and plants to the attention of consumers.
Various languages
The Horticulture Trends 2025 information is also available in Dutch, French and German.
