German shopper activation at Kaufland
29 October saw the start of the Danke Pflanzen shopper activation at the German supermarket chain Kaufland: ‘Buy an orchid now and receive a free orchid conditioner and planter’. The offer was available at 700 Kaufland stores until 11 November.
The idea behind this activation was to tempt consumers to buy an orchid with a fun giveaway. In this case the incentive was free orchid food - an ampoule containing a special formulation that encourages, strengthens, and extends the flowering period and also ensures to condition the root system. The plants also came in a bright, cheerful planter.
Attractive selection
The activation involved an attractive selection of orchids. Regardless of whether customers bought a Premium Phalaenopsis 2 stem or a Phalaenopsis cascade, they were given the orchid conditioner and planter with every orchid.
Collaborating parties
This shopper activation was a collaboration between the Flower Council of Holland, wholesaler DRC, supermarket chain Kaufland and Dutch growers’ association Orchidee Nederland.
More information
If you would like to find out more about this shopper activation please contact info@bloemenbureauholland.nl.
