FloriWorld shopper activation at participating florists

A new shopper activation at Dutch florists will start on 27 September.

With the purchase of flowers, Dutch customers will receive a 20% discount on an admission ticket to FloriWorld. This is the first time that FloriWorld, VBW (Dutch Florists Organisation), Plantion, Waterdrinker, Dillewijn Alflora and the Flower Council of Holland have joined forces. 

Get involved and register
The activation was originally scheduled for November 2020, but was postponed because of Covid-19. We are now ready to go. Dutch florists can register for this shopper activation up to and including Friday 10 September,with VBW using this link! They can order a free POS package for use in store. 

Terms and prizes
The promotion will run from 27 September to 17 October, and applies when purchasing a bouquet worth at least 25 euro at a participating florist. The customer will receive a 20% discount voucher on a FloriWorld admission ticket. We will also be giving away ten VIP packages for two people. 

Communication
The marketing focuses clearly on the flower and plant attraction FloriWorld. The POS package for florists consists of two A1 posters, a countertop display, 50 discount vouchers (with prize code) and content for use on their own social media. Consumers’ attention will be drawn to this promotion on the website and social media channels of Mooiwatbloemendoen.nl. FloriWorld will also be sharing the activation through its (social media) channels.

More information 
If you would like to find out more about this shopper activation, please contact Floris Wiebosch, shopper activation marketeer, at fwiebosch@bloemenbureauholland.nl.

                 
_August 2021