Fill the distance with the Ultimate Kindness Bouquets

The UK celebrated World Kindness Day with special bouquets 

Friday 13 November was World Kindness Day. To celebrate this, Funnyhowflowersdothat.co.uk launched the ‘Ultimate Kindness Bouquet’ on that day. This bouquet packed with kindness allowed people in Britain to fill the distance between them with beauty.

A lockdown filled with flowers
The United Kingdom is currently in lockdown. Although this means that people are physically far apart, they can still bridge the gap with kindness and beauty. And how better to do that than with flowers? London florist Rebel Rebel applied oodles of creativity and symbolism to translate this idea into the Ultimate Kindness Bouquet.

Symbolic bouquet
Every flower in the bouquet has been carefully selected on the basis of its symbolic meaning. Hence the yellow rose symbolises friendship and care, and radiates a message of joy, happiness and affection. The mimosas represent safety, whilst its striking yellow hue represents the sun to brighten the gloomiest of days. The soft and delicate phlox flowers signify harmony and unity, and clematis flowers are a reminder of the beauty that can be found in mental strength. As a symbol of protection, the anemones act as a message of encouragement to enjoy every moment in the best way you can.

Exclusive availability​
Rebel Rebel launched the Ultimate Kindness Bouquet on Friday 13 November. The bouquet could be ordered online for one weekend only for delivery to family or friends. Making it easier than ever to spread kindness and joy with flowers, a limited number of the Ultimate Kindness Bouquets were offered free of charge for people to send to one of their nearest and dearest as a beautiful socially distance surprise. A special code was announced at 7:30am on Friday, and within 1 hour, all allocated free bouquets have been claimed on a first come first serve basis, proving the important and essential role flowers play right now.

Media coverage
The Ultimate Kindness Bouquet PR activity in the UK has done really well so far with media coverage in digital issues and social posts on amongst others HELLO! (muu*: 1,464,705), London TV (muu*: 84,380), Good Homes Magazine (muu*: 9,030), London on the Inside (muu*: 65,220) and This is London (circulation: 10,000).

Want to find out more?
For more information about this promotion please contact Chanel de Kock, countrymanager, at c.de.kock@flowercouncil.co.uk.

 

*muu = Monthly Unique Users