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Activities & communication log

B2B activities
B2C activities
Jan'24
Feb'24
Mar'24
Apr'24
May'24
Jun'24
Jul'24
Aug'24
August
Tour de France Femmes

On August 12th, the Tour de France Femmes started. The first stage passed through the Westland, an important floriculture region. This was a great opportunity for us to spotlight our sector.

August
Deutsche Floristen Meisterschaften Floristik

On August 16th and 17th, the German Florist Championship took place in Berlin. As a proud partner of the Deutsche Meisterschaft der Floristik (DMF), we contributed to the realization of this event and thus to international attention for floral design

August
Round table: Country selection

We met with several trade companies to discuss the country selection for Flower Council activities. We reviewed our activities in various countries and explored opportunities for new activations.

Sep'24
September
Newsletter September

In our fourth newsletter of this year, we provided insight into some upcoming collaborations and looked back at the Tour de France Femmes.

September
Round table: Strategy & story of sector communication

We are meeting with growers and trade companies to discuss our strategy and story around sector communication. We will evaluate our setup and look together at our role and communication strategy in the sector communication trajectory.

September
Going Green Indoors

At the end of September, we will inspire consumers with a campaign that highlights the positive wellbeing effects of plants in the indoor living environment. The campaign consists of educational, inspiring, and attractive content.

September
NIMA Horticulture Marketing Event

In September, the 10th edition of the event on 'Marketing & Sales Synergy: the Route to 2030' will take place. Expect inspiring lectures from all parts of the horticulture chain, supported by Flower Council of Holland. Various top speakers will also reflect on previous NIMA horticulture marketing editions.

September
Going Green in the Classroom

At the beginning of autumn, we will collaborate with the Greenbee Foundation to bring more greenery into classrooms. Research shows that plants in the classroom have a positive effect on energy levels, atmosphere, and concentration.

Oct'24
October
From Grey to Green autumn

To encourage autumn planting, several PR activities will take place in the Netherlands and Germany, and articles will appear in magazines such as Margriet, Libelle, Flair, VT Wonen, and Volkskrant Magazine.

October
VT Wonen&Design Fair

At the beginning of October, Flower Council of Holland will participate in the Dutch VT Wonen&Design Fair. We will conduct various activities to highlight flowers and plants to consumers.

October
Newsletter October

In our fifth newsletter of the year, we will look ahead to our presence at the Trade Fair Aalsmeer. We will also reflect on the results of several consumer campaigns.

October
Round table: B2C/B2B activities and communication 2025

We are meeting with growers and trade companies to discuss our activities and communication in 2025. This includes both our consumer activities and our B2B activities.

October
Round table: My Flower Council of Holland portal & platform

We are meeting with growers and trade companies to discuss our plans for the "My Flower Council of Holland Portal & Platform." In 2025, we aim to create a platform to share research results, activities, and images, tailored to the needs of growers and traders.

October
Floral Signatures

At the end of October, a new series 'Floral Signatures' will start. In videos, renowned floral artists bring floral designs to life and inspire consumers to create their own.

Nov'24
November
Flower Council of Holland at TFA Aalsmeer

From November 5th to 7th, the Trade Fair Aalsmeer takes place: the knowledge and inspiration event for the horticulture sector. Flower Council of Holland will be present with a stand to welcome more than 600 exhibitors and over 20,000 (inter)national visitors.

November
Round table: Which research will we conduct in 2025?

We are meeting with growers and trade companies to discuss the research plans for 2025. We will use their input to formulate specific research questions.

Dec'24
December
Wow-Effect during Christmas

Many consumers find it difficult to decorate their homes for special occasions and holidays. With this Christmas campaign, we inspire consumers on how to do this with flowers and plants.

December
Newsletter December

Our sixth and final newsletter of the year will be released in December. In this newsletter, we will look ahead to our activities in 2025.

December
Webinar: The results of our follow-up consumer & sustainability study

In this webinar, we will discuss the results of the sustainability tracker we conduct among consumers. This tracker measures consumers' perceptions of flowers and plants regarding sustainability and how these perceptions develop.

Jan'25