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Assets available now: The Trend Collection Spring/Summer 2022

14 February 2022

Inspire customers by using the Bright and Breezy style trend

March 2022 will see Funnyhowflowersdothat.co.uk and Thejoyofplants.co.uk presenting the new Trend Collection based on the Bright and Breezy trend. We will be promoting the Spring/Summer collection using online and offline channels for our new images, supported with a substantial promotion plan. 

Media, influencers and content 

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Trend Collectie lente/zomer 2022

The media campaign will start April 19th. with an extensive media presence in all four core countries (the Netherlands, Germany, France and the United Kingdom) and will last for three weeks. There will be online advertising, a PR campaign and collaborations with influencers. We will have new content and a new Lookbook on Funnyhowflowersdothat.co.uk and Thejoyofplants.co.uk, and its sister sites in the countries mentioned and all associated social media channels. 

Produce your own trendy communications with these campaign materials  
If you want to inspire your customers with the Trend Collection, please download the campaign materials below and use them in your newsletters or on social media channels. Please credit Thejoyofplants.co.uk and Funnyhowflowersdothat.co.uk and use the following hashtags: #thetrendcollection, #thejoyofplants and #funnyhowflowersdothat. 

Image Bank and Marketing Portal
You can download the images from our image bank. The French, German, English and Dutch campaign images are also available in our online Marketing Portal, where you can find posters and banners in Polish, Russian, Spanish, Italian, Danish and Swedish as well. The online Marketing Portal is accessible to our paying stakeholders and can be accessed on request via the login page. 

More information
If you would like to find out more about this Trend Collection or the Trend Collections in general, please contact Isabel Groot, Campaign Manager on igroot@bloemenbureauholland.nl.

*The hashtags for this campaign in all four countries are: #trendcollectie, #trendkollektion, #thetrendcollection, #lacollectiontendance
                           
February 2022

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The Trend Collection Spring/Summer 2022 - Video screen
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The Trend Collection flowers Spring/Summer 2022 - Video screen
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The Trend Collection houseplants Spring/Summer 2022 - Video Screen
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The Trend Collection garden plants Spring/Summer 2022 - Video screen
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